Feelumi World
Every feeling belongs
What it does
Feelumi World is an apparel brand for kids and teens built around the Feelumis: cute characters that each stand for a real feeling. The tees help children name what they are feeling and learn ways to cope with it, on clothes they actually want to wear.
- Eight characters made for every kind of day: Pip, Momo, Roo, Nori, Kumo, Piko, Yuki and Boba
- Tees for kids, youth and teens
- Free guides for teens and for parents on handling big feelings
- A blog alongside the shop